PHONE: +603.5740 8866


1.  Ministry of International Trade and Industry - awards :

     a) Industry Excellence Award 2001 (Model: Alpha Turboflow LH-8000EP)

     b) Malaysia Brand Name Award 2001

     c) Industries Excellence Awards 2008 (Special Awards: Innovative Product (Model: ALPHA S300EP)

2.  Malaysian Good Design Council :

     a) 2001-Good Design Mark for Alpha Turboflow LH-8000EP

     b) 2001-Good Design Mark for Classic 5 s Set

     c) 2004-Good Design Mark for V3 Plus-EP

     d) 2004-Good Design Mark for V5 Plus-EP

     e) 2004-Good Design Mark for V7 Mixer

     f) 2006-Good Design Mark for S100E

     g) 2007-Good Design Mark for S300EP

3.  The Superbrands Council

     a) Superbrands Malaysia 2003/2004


4.  The Brand Laureath

     a) SME's Best Brand 2007 in Asia Pacific


5.  Archidex 2011

     a) Winner of New product Award 2011 for Smart 18 (RAINSHOWER)


6.  Electricity Generating Authority of Thailand (EGAT)

    Alpha's electric instant water heaters are awarded Label No 5 by Electricity Generating Authority of Thailand (EGAT)     With Label no 5, Alpha's electric instant water heaters are proven to be energy efficient by having the average     efficiency of 90%.



1990 - Incorporation of Alpha Electric Co. Sdn. Bhd
1993 - Introduction of Multi-spray hand shower and LED light temperature sensor display (1st in Malaysia)
1995 - Introduction of sensor touch micro computer auto temperature stabilizer (1st in Malaysia)
1996 - Incorporation of Alpha Home Appliances Sdn. Bhd. (Sales & Marketing for domestic market)
1997 - Introduction of built-in booster pump, improved version of electronic earth leakage circuit breaker and sensor
  press fuzzy logic digital temperature setting (1st in Malaysia)
1999 - Introduction of self-setting shower temperature with four memory buttons
2000 - Introduction of multi-colour heater casing and chrome shower set (1st in Malaysia)
2001 - Introduction of classic 5x shower set and hand shower (1st in Malaysia)
2002 - Introduction of press button stop valve with water flow and filter
2003 - Introduction of digital shower panel with built-in heater and booster pump (1st in Malaysia)
2006 - Introduction of the slimmest heater in the market-S100E
2007 - Introduction of the slimmest heater with unique SilentJet feature-S300EP
2010 - Introduction of Smart 18 Series with Auto Test
2011 - Introduction of Smart 18 Series with Rain Shower